By Roberto Delgado · June 21, 2026 · 4 min read
Our consulting services are now live.
Visit the new Services page to see what's available, and book a free
kickoff call to talk through your goals — no commitment required.
If you run a website, you are almost certainly sitting on more data than
you know what to do with.
Google Search Console knows which queries bring you visibility. GA4 knows
what people do once they arrive. Google Tag Manager is quietly firing tags
you may not have looked at in months. Somewhere in all of it are the
answers to questions you actually care about — where your leads come from,
which content is working, why donations or sales stall at a certain step.
The problem is that data is not a strategy. Having the numbers and
knowing what to do with them are two very different things. And for most of
the teams we talk to, the bottleneck isn't access to data. It's time,
expertise, and the fact that "improve our marketing analytics" usually
lands on someone who already has a full-time job doing something else.
We see this everywhere: the non-profit where one person is handed digital
marketing on top of their real role, and the well-resourced company where
the martech work simply never gets prioritized and a store of insight sits
untapped. Different organizations, same gap.
When we shipped GSC Opportunity Analysis, the idea was simple: take the
search demand you have already earned and turn it into a prioritized list
of things to do, instead of a spreadsheet you have to interpret on your own.
It worked. But it also taught us something bigger.
That feature is really an example of a repeatable pattern: connect a data
source you already trust, analyze it honestly, surface the opportunities,
and recommend concrete next steps — while you stay in control of every
decision. Once you see that pattern, you start to see it everywhere across
the Google analytics and martech stack. GA4. Tag Manager. Your Business
Profile. Each one is a place where real signal is hiding, and each one
benefits from the same loop: turn raw data into a clear, prioritized action.
Software is great at surfacing those opportunities. But we kept running into
a wall: sometimes the next step isn't a recommendation on a screen — it's
someone who can actually set the tracking up correctly, define the metrics
that matter, and implement the fix. That's not a software problem. That's
a people problem.
So we're doing something a little unconventional for a software company:
we're offering hands-on consulting, directly from the people who build the
product.
This isn't a pivot away from Keywrds.ai. It's the same philosophy, applied
with human hands where software alone falls short. The new
Services page lays out what's available, including:
A few principles guide all of it, and they're the same ones that guide the
product:
We start from data you already trust. No vanity dashboards. We work from
the signals your own site and accounts have already earned.
We keep changes safe and reversible. When we implement tracking, we work
on the assets you control — your Tag Manager container, your Business
Profile, your content — where every change is versioned and can be rolled
back. We're not going to quietly start spending your ad budget. The goal is
to strengthen what you own, transparently.
You stay in control. We surface the opportunities and do the technical
heavy lifting, but you remain the strategist. You decide what to change,
what to publish, and what to prioritize.
We recommend the smallest thing that moves the needle — not the biggest
invoice. Most engagements start with a short call and a focused audit, not a
sprawling retainer.
If you have a website, some analytics, and a nagging sense that you're not
getting the value you should out of any of it — this is for you. Whether
you're a non-profit trying to understand your donors, a small team without a
dedicated analyst, or an organization that just never made martech a
priority, the gap is the same, and it's a gap we're good at closing.
The new Services page has the full list, and every engagement
starts with a free, no-pressure kickoff call to understand your goals.
Data isn't a strategy. Let's turn yours into one.