You already have the data. What most teams don't have is the time, the in-house expertise, or a dedicated team to turn it into decisions. I work across two tracks: analytics and martech consulting for teams that need their tracking and search data working for them, and data foundations for companies whose operational data is scattered across too many systems.
For non-profits and lean in-house marketing teams: tracking that reflects real goals, the opportunities hiding in your analytics, and a clear, prioritized plan you can act on.
A focused review of your GA4 and Google Tag Manager setup against what your organization actually cares about — leads, donations, or sales. You get a plain-English report of what's working, what's broken, and a prioritized roadmap of fixes you can act on.
Before the tooling, the goals. I work with your stakeholders to define the handful of metrics that actually matter, then map them to trackable conversions and clean attribution — so your reports answer real questions instead of producing noise.
The hands-on build: events, conversions, and a clean, documented Google Tag Manager container with a sensible data layer. Every change is versioned and reversible, so you can see exactly what changed and roll back if you ever need to.
Using the demand your site has already earned in Google Search Console, I surface existing pages worth optimizing and net-new content worth creating — turning search data you already own into a focused, prioritized action list.
For organizations that win locally, your Google Business Profile is often the highest-leverage, lowest-cost asset you have. I audit and tune it — categories, posts, and the details customers actually see — to improve how you show up in local search and maps.
Ongoing support for teams that don't need a full-time analyst. A recurring engagement with maintained dashboards, a monthly read on what your data is telling you, and a standing partner to keep your tracking and reporting healthy as you grow.
For companies whose operational data is trapped across CRM, ERP, finance tools, spreadsheets, and a handful of databases. I act as your fractional data platform team: I bring the important data together, model it properly, and give the business a reliable analytical layer it can trust. Keywrds runs its own analytics on this same Databricks pattern.
A focused review of where your important data lives, who owns it, and which business questions nobody can answer today. You get a target architecture and a scoped, priced plan for the build. Access to your systems is least-privilege from day one.
The build: a Databricks lakehouse in your own account, with the code in your organization's repository. Your priority sources ingested, core business models, data-quality checks, and one data product your team actually uses, not just infrastructure.
Ongoing ownership without new hires: keeping pipelines and models healthy, bringing new sources into the platform, maintaining your metric definitions, and working through a prioritized backlog. If we part ways, you keep all of it and my access is removed.
Most engagements begin with a short, no-pressure call to understand your goals and access. From there, I'll recommend the smallest piece of work that moves the needle — not the biggest invoice.