You already have the data. What most teams don't have is the time, the in-house expertise, or a dedicated martech team to turn it into decisions. I help organizations — from non-profits to lean in-house marketing teams — set up tracking that reflects real goals, surface the opportunities hiding in their analytics, and walk away with a clear, prioritized plan they can act on.
A focused review of your GA4 and Google Tag Manager setup against what your organization actually cares about — leads, donations, or sales. You get a plain-English report of what's working, what's broken, and a prioritized roadmap of fixes you can act on.
Before the tooling, the goals. I work with your stakeholders to define the handful of metrics that actually matter, then map them to trackable conversions and clean attribution — so your reports answer real questions instead of producing noise.
The hands-on build: events, conversions, and a clean, documented Google Tag Manager container with a sensible data layer. Every change is versioned and reversible, so you can see exactly what changed and roll back if you ever need to.
Using the demand your site has already earned in Google Search Console, I surface existing pages worth optimizing and net-new content worth creating — turning search data you already own into a focused, prioritized action list.
For organizations that win locally, your Google Business Profile is often the highest-leverage, lowest-cost asset you have. I audit and tune it — categories, posts, and the details customers actually see — to improve how you show up in local search and maps.
Ongoing support for teams that don't need a full-time analyst. A recurring engagement with maintained dashboards, a monthly read on what your data is telling you, and a standing partner to keep your tracking and reporting healthy as you grow.
Most engagements begin with a short, no-pressure call to understand your goals and access. From there, I'll recommend the smallest piece of work that moves the needle — not the biggest invoice.