Attract High-Quality Backlinks with These Proven Link Bait Strategies for SaaS Companies

Link bait is a key backlink strategy, read on to learn more.

Jan. 19, 2023

Link building is an essential aspect of SEO for SaaS companies. One effective strategy for building high-quality backlinks is using something coined "link bait". But what exactly is link bait? In simple terms, link bait is content that is created with the intention of attracting inbound links. This content can take many forms, including infographics, industry reports, research studies, and more. You're creating it, aiming for people to link back to this amazing content.

As a SaaS company, you likely have a specific target audience in mind. Whether it's small business owners or enterprise-level companies, your target audience likely faces unique challenges when it comes to link building. By creating link bait that speaks directly to those challenges and provides valuable information, you can attract high-quality backlinks that will help boost your organic search engine rankings.


There are several benefits to using link bait for link building. For one, it can generate high-quality backlinks that will help boost your search engine rankings. Additionally, it can drive more traffic to your website, as users who find your link bait will be more likely to click through to your site. The links will be highly relevant to your industry and niche.

To give you an idea of what effective link bait looks like, here are a few examples of link bait that has been successful for SaaS companies in the past:

  • Infographics: Infographics are an excellent way to present complex information in a visually appealing way. They're also easy to share, which makes them an ideal form of link bait. Not only will you be able to get industry specific links but you can then submit your infographic to the hundreds of infographic directories.
  • Industry reports: If you have access to unique data or insights about your industry, creating an industry report can be a great way to attract backlinks. These reports can provide valuable information for your target audience and position your company as a thought leader in the industry. These reports are highly shared amongst industry newsletters.
  • Research studies: If your company has conducted any original research, this can be a great way to attract backlinks. For example, if you've conducted a survey of your target audience, you can create a report that summarizes the findings and share it on your website. Many times studies go viral through news channels, or local news websites. These types of link bait are the best!

Now that you have a better understanding of what link bait is and how it can benefit your SaaS company, here are a few tips for creating effective link bait:

  • Identify your target audience: Before you create any link bait, make sure you know who your target audience is and what their pain points are.
  • Make it shareable: The whole point of link bait is to attract inbound links, so make sure your content is easy to share. Give people many opportunities to share, or compile the content into something easy to share.
  • Create high-quality content: No matter what form your link bait takes, make sure it's high-quality and provides value to your target audience.
  • Promote your link bait: Once your link bait is created, make sure you promote it on your website and through social media to attract as many inbound links as possible. You can even pitch it to local news outlets, or release a Press Release.

How to use to Generate Link Bait

Getting ideas for creating link bait is time consuming, and can often lead to spending time making content that simply won't want to be linked to.


In order to generate niche relevant link bait, we recommend choosing keywords that have some emotional element attached to them, and generating 'controversial' or 'thought provoking' topics.

Here are some examples in the 'cycling' niche:

Keyword: bicycle riding with dog
Type: Controversial
Topic: The legality of bicycle riding with a dog attached

Keyword: womens cycling clothing
Type: Controversial
Topic: Unequal race prize money for male and female cyclists

Keyword: cycling safety camera
Type: Controversial
Topic: The Use of Cycling Safety Cameras in Urban Areas

All of these topics touch on hot-button type issues that generate strong emotions within the reader. By targeting these topics you'll be able to stir up those emotions and create something that is highly sharable and relevant within your niche.


In conclusion, link bait is a powerful strategy for building high-quality backlinks for SaaS companies. By creating link bait that speaks directly to the challenges faced by your target audience and provides valuable information, you can attract inbound links that will help boost your search engine rankings. Be creative and think outside the box!

Remember to always keep in mind the guidelines and policies of the website where you plan to post the link, and use white hat link building techniques. Encourage your readers to share and comment on your post.